Online shopping brings a lot of convenience to the consumers. In Malaysia, more and more people start to purchase something online such as clothes, electronic products or even pets. Therefore you should not be strange about this E-Commerce company: Amazon.com, Inc.
Amazon.com, Inc was founded by Jeff Bezos in 1994, and launched online in 1995. It started as an online bookstore but soon diversified to "Earth's Biggest Selection" of nearly everything today. It has 35 million customers and lists million of different items in categories. Furthermore, it has established separate websites in United Kingdom, France, China and Japan.
These are the following reasons that make it success:
Business Strategies
Amazon.com stands head and shoulders above others because it pursues cost-leadership, customer differentiation and focus strategies. Since Amazon hold less inventory than the traditional stores in the market, negotiate with wholesalers and is a virtual tax-free shopping zone, therefore it provides quality products to customers at a lower cost for a more reasonable and affordable price than its competitors.
The customer reviews concentrate on positive or negative comments that are directed at the product itself. As part of their review, users must rate the product on a rating scale from one to five stars. Such rating scales will demonstrate the popularity and dependability of a product. Through the review, the Amazon.com can extensive customers profiles and know what product the customers searching always. They can recommend them once got new related topic published and other related suggestions.
The staffs are assigned authority and empowered to solve a problem as a service in any way they feel fit. Furthermore, they hire local employees in foreign countries as they did in Germany and U.K. This is helped them gathering information about the local market and introduced more channels and branches of Amazon.com in these foreign countries to provide them a familiar look to this e-commerce company.
Customer Service
Amazon.com always focuses on its customers and it provides admirable customer service serves its customers by performing as promised, such as punctual delivery. In addition, the company is always offering “structured surprises” that give customers various rewards or discounts, in an effort to improve brand loyalty. It also provides users friendly interface with convenience and ease of use and help to maintain customer royalty. It provides easy search, customize option, e-mail confirmation and always add useful information related to product. Besides that, it also provides safe, convenient and reliable payment system to customer. Unlike e-bay, Amazon sellers do not have to maintain separate payment accounts; all payments and payment security are handled by Amazon itself. Customer will be kept informed of the transaction processing system; it also provides guarantees and adopting return policy.
Amazon.com, Inc was founded by Jeff Bezos in 1994, and launched online in 1995. It started as an online bookstore but soon diversified to "Earth's Biggest Selection" of nearly everything today. It has 35 million customers and lists million of different items in categories. Furthermore, it has established separate websites in United Kingdom, France, China and Japan.
These are the following reasons that make it success:
Business Strategies
Amazon.com stands head and shoulders above others because it pursues cost-leadership, customer differentiation and focus strategies. Since Amazon hold less inventory than the traditional stores in the market, negotiate with wholesalers and is a virtual tax-free shopping zone, therefore it provides quality products to customers at a lower cost for a more reasonable and affordable price than its competitors.
The customer reviews concentrate on positive or negative comments that are directed at the product itself. As part of their review, users must rate the product on a rating scale from one to five stars. Such rating scales will demonstrate the popularity and dependability of a product. Through the review, the Amazon.com can extensive customers profiles and know what product the customers searching always. They can recommend them once got new related topic published and other related suggestions.
The staffs are assigned authority and empowered to solve a problem as a service in any way they feel fit. Furthermore, they hire local employees in foreign countries as they did in Germany and U.K. This is helped them gathering information about the local market and introduced more channels and branches of Amazon.com in these foreign countries to provide them a familiar look to this e-commerce company.
Customer Service
Amazon.com always focuses on its customers and it provides admirable customer service serves its customers by performing as promised, such as punctual delivery. In addition, the company is always offering “structured surprises” that give customers various rewards or discounts, in an effort to improve brand loyalty. It also provides users friendly interface with convenience and ease of use and help to maintain customer royalty. It provides easy search, customize option, e-mail confirmation and always add useful information related to product. Besides that, it also provides safe, convenient and reliable payment system to customer. Unlike e-bay, Amazon sellers do not have to maintain separate payment accounts; all payments and payment security are handled by Amazon itself. Customer will be kept informed of the transaction processing system; it also provides guarantees and adopting return policy.
Related Link:
http://jobsearchtech.about.com/od/companyprofile/a/Amazon.htm
1 comments:
amazon is a good website loh....it gives many services and convenient to us...It is a good place for tradings.
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